Air Jordan Marketing

4P Jordan Air In order to briefly explain how marketing mix is applied, I am going to pass off you the example of the Jordan Air So you can see an example of marketing mix I will show you a product that you each(prenominal) hold up Jordan Air. Product The product that I will present you is the Air Jordan by Nike. Air Jordanis abrandof stead and athletic apparel designed, owned, and produced by NikeandMichael Jordanfor NikesJordan distinguishsubsidiary but I will focus on the market of trainers. These are high quality trainers, and they are considered as high arrange of trainers. * The Jordan Nike shoes are unique in that the swoosh logo of the firm do not appear on the Jordan brand products, only the Jumpman appears. Price * The Jordan shoes are very expensive and there are almost never promoted even when there is a new range. Why? Because it is possible to buy all Air Jordan The Jordan 1 in 1987 is still marketed. The style of Air Jordan is doesnt date. * The price for Jordan Shoes are around 180 euros PlaceThese pairs of trainers marketed in shops narrow down athletic shoes. * We found Jordan shoes in the specialized sport stores like Decathlon, Go Sport, Citadium, JD Sports But to have a wider choice you have to go to the shops or Nike Air Jordan in Shops. It is also possible to buy them online, * There is also the possibility of buying shoes on the Internet (Nike official web stores or jumpman23 official stores of Jordan scrape). Jordan shoes even have a website independent of Nike. * Jordans are unique shoes and this is why we cannot buy in any store.Promotion * Jordan Brand uses all traditional media to communicate radio, television, cinema, Internet and press. The first promotion for the Jordan brand is the personality of Michael Jordan. In fact, MJ is the best player in history in basketball. * Jordan Brand communicates through commercials spots with Michael Jordan showing. * Event with Michael Jordan who promoted the brand as for example the c ome out of Jordan CP3. Michael Jordan was there to show the pair of Jordan 2012 in the stores.