Sales Promotion Technique

Laura Schneider says that merchandising is everything that we do to reach and submit prospects. Marketing consists of the measures we use to reach and persuade our prospects. All of foodstuffing components will cost producers or manufacturers that in uprise will influence the retail price of a product. To exploit a potentially lucrative market is not as easy as just opening a room, and playing music. Diligent marketing research will actually be crucial to the success of conducting person-to-person interchange. circumspect consideration should be given to a build of different factors such(prenominal) as location, demographic detail, and existing competition of the prospective market place. This is finished so to conduct marketing campaign effectively, which is a combination of advertising, individual(prenominal) gross gross revenue, public relations, and sales onward motions in a creative and cost-effective sort to increase gross sales. 2. Sales Promotion Technique 2. 1. Web-based solution Basi reverberatey, sales processions are non- ad hominem promotional activities that int give up to have direct impact on sales of a product.Some activities that are in the sales promotion category include media and non-media marketing confabulation, increase consumers demand, and improve product availability. star of sales techniques that can help a participation in maximizing its sales promotion efforts is the MediaVisor. The product is uniquely created to help salesperson of the company in executing and analyzing their interactive sales promotion programs much break out (Doubleclink, 2006c). For example, figure 1 shows a companys online sales promotion that aims at having direct impact to sales. Figure 1 Double Clicks Various Customers Solutions Source www. oubleclick. com In order to simplify the sales promotion, MediaVisor can help Sprint Nextel in creating an easy-to-use interface, which is designed to reduce the number of clicks required to perform com mon actions. Therefore, the use of MediaVisor will significantly call forth the effectiveness of sales promotion process (DoubleClick, 2006c). 2. 2. Direct Mail bingle of the greatest marketing tools is direct mail, also known as database marketing. This winning of promotion is so effective since a company deliver study/offering directly to nodes or prospects although it has one obvious drawback high cost. match to one report, direct mail has a high cost-per-thousand, meaning it be more to send message to a thousand people through direct mail than it does through television. However, this high cost-per-thousand can be strike down by a much higher return rate. 2. 3. Personal marketing Another type of marketing tools is personal selling which is oral communication with potential buyers of a product with the intention of making a sale. The personal selling may focus initially on create a relationship with the potential buyer, but will always ultimately end with an attempt to closing the sale.There are several benefits of conducting personal selling as follows ? Personal selling is a face-to-face activity customers thusly obtain a relatively high degree of personal help ? The sales message can be customized to meet the needs of the customer ? Personal selling is a good way of getting crossways super amounts of technical or other complex product study ? The face-to-face sales meeting gives the sales force chance to display the product ? Frequent meetings between sales force and customer bring home the bacon an opportunity to build good long-term relationshipsThe main disadvantage of personal selling is the cost of employing a sales force and other utilities such as building rental. In addition to the basic pay package, a business needs to provide incentives to achieve sales such as commission and bonus arrangements and the equipment to make sales calls including car, travel and subsistence costs, mobile environ etc. Moreover, conducting personal selling has one limitation personal selling is not a cost-effective way of reaching a large audience since a sales person can only call on one customer at a time. 2. 4. exchange Rebates/Cash backSelecting one or more target markets then developing a marketing mix (product, price, promotion & distribution) that satisfies the needs of the target market. unrivaled of the strategies is to give cash rebates/ cash back as incentives for target market to keep visiting stores By definition, cash back Program is an incentive program that rewards customers for repeatedly shopping at stores. Hence, it generates more revenue from exceptional selling points. For example, if a company wants to increase the number of sales from online stores, they may present additional discount for customers who purchase online.