Model of cultures Essay

Organizational finish and national burnish The case of multinational companies ZARA (outline) Defining concepts What Is organizational goal? A system of shared meaning held by members that distinguishes the organization from varied organizations. (Organizational Behavior, p. 546) Do organizations have uniform cultures? (Ibid, p. 548) Dominant culture and subculture How the culture ofa outlandish influences the culture ofa business?Geert Hofstede identifies four cultural dimensions that can have a profound impact on the business nvironment Individual direct individuation/collectivism Organizational level power distance Occupational level uncertainty avoidance Gender level masculinity/femininity (Hofstede, Geert, Cultures and Organizations package ot the Mind, 3rd ed, New York, McGraw-Hill, 2010, p. 25).Organizational culture communication media and social communion Norms study culture Values social Behaviour The individual value of a country predict organizational culture and consumer behavior (Hofstede) National culture cannot necessarily be used to predict rganizational culture and consumer behaviour The case of multinational company ZARA Found by Inditex ZARA present in 86 countries, a network of 1,770 stores (Inditex, http//www. nditex. com/en/who_we_are/concepts/zara) High standards company culture is super decentralized and flexible High standards company culture is highly decentralized and flexible Workers organized in teams positive results Competitions among teams continuous feedback ( ZARA culture, httpmashlonworldwlde. wlklspaces. com/Culture) introduction and flexlblllty 200 persons In design team 82,8% of workers are women Satisfy customers take from dfferent cultures and backgrounds Store managers report the demands of customers and the sales trends to the headquarters on a fooling basis Awareness of corporate responsibility Social dimension. environmental dimension. crop health and safety Marketing Zara decided to move towa rds a geocentric orientation, allowing the company to adopt in some cases local solutions rather than only replicate the OF2 nome mar et.K Lara sells a largely nomogeneous product Tor a glooal market (Havlan and Polo, 2000). Moreover, there are some adjustments in its marketing motley because of the customers size differences in Asian countries (Monllor, 2001), laws issued that require the availability of clothes for youth in all sizes in Buenos Aires (La Opinion de La Coruna, 2006), cultural differences in Arab countries where some clothes cannot be sold, and a different season in the other part of the world (Euromonitor, 2002a).