Marketing Qantas

The announce discuss all the crucial information on Qantas Airways Limited take for course and competitor intelligence needs and contain a instruction of the major internal and external factors touch Qantas Airways in the form of pulverization and PESTEL analysis as well as a breakdown . And exam of leading product revenue streams of Qantas Airways. Data is supplemented with details on Qantas Airways history, observe exe vitiatedives and business description, location and subsidiaries as well as a inclination of an orbit of products, services and the in vogue(p) available statements from Qantas Airways Limited.To undertake the floor, primary/qualitative (Qantas clear site) and secondary/quantitative (Internet journals, reports and news) data was collected. The anele market is going by dramatic shifts in regional demand and supply balances. In 2012 the diverge of OPEC and strong demand from the Brazilian, Russian, Indian, and Chinese (BRIC) economies prevented a decline in toll (IATA, 2014, p. 12). This can be seen as a major factor changeing Qantas supranationals profitability. With socio political factors in Middle East and trade union Africa may have low potential impact on the harvest of aviation business.Aviation Industrys suppuration was always linked to technology. newfound developments in this front be gathering pace and volition proceed to square off future dynamics of the industry. New trends in aircraft technology leave brood to influence the delivery. Aviation Industry underwrites to make progress in the area of environmental protection where new aircraft models are designed to pick out back emissions and to improve efficiency. On the legal front, industry continues to achieve consonant legal framework for aviation industry. 2. Qantas International Important Macro environmental factors2.1 Crude Oil PricesAviation give notice process follows trends in pure(a) fossil anele sets. One of the most crucial macroeconomic factors touching Qantas International trading operations and profitability will be fuel prices. Looking at the latest financial statements (Fig 2) it is obvious that fuel contributes to the expenses in a voluminous scale. and so any changes in fuel prices are going to affect the bottom-line. As mentioned in the PEST Analysis in the previous section, crude oil prices maintained position preventing a decline in fuel oil prices. Source Qantas Group Annual Report 2013Fig. 2 2.2 technology Technology will be one of the important macroeconomic factors which will be driving Qantas Internationals transformation. Qantas grouping will continue its investments in new aircraft technology, guest experience technology, training, customer service etc. emerging technologies like New Distribution capabilities (NDC) are going to transform customer obtain experience. Technology will continue to impact following areas of the businessAircraft Design ( Fuel efficient designs, bring down carbon footprint)Customer eff Ground HandlingCustomer shopping experienceMarketing QantasThe report discuss all the crucial information on Qantas Airways Limited call for for business and competitor intelligence needs and contain a culture of the major internal and external factors affecting Qantas Airways in the form of get up and PESTEL analysis as well as a breakdown . And enquiry of leading product revenue streams of Qantas Airways. Data is supplemented with details on Qantas Airways history, draw executives and business description, location and subsidiaries as well as a describe of products, services and the latest available statements from Qantas Airways Limited. To undertake the report, primary/qualitative (Qantas mesh site) and secondary/quantitative (Internet journals, reports and news) data was collected. The oil market is going through with(predicate) dramatic shifts in regional demand and supply balances. In 2012 the influence of OPEC and strong demand from the Brazil ian, Russian, Indian, and Chinese (BRIC) economies prevented a decline in price (IATA, 2014, p. 12). This can be seen as a major factor affecting Qantas Internationals profitability. With socio political factors in Middle East and join Africa may have low potential impact on the growth of aviation business. Aviation Industrys growth was always linked to technology.New developments in this front are gathering pace and will continue to influence future dynamics of the industry. New trends in aircraft technology will continue to influence the delivery. Aviation Industry continues to make progress in the area of environmental protection where new aircraft models are designed to cut back emissions and to improve efficiency. On the legal front, industry continues to achieve agree legal framework for aviation industry.2.Qantas International Important Macro environmental factors2.1 Crude Oil PricesAviation fuel process follows trends in crude oil prices. One of the most important macroeco nomic factors affecting Qantas International Operations and profitability will be fuel prices. Looking at the latest financial statements (Fig 2) it is obvious that fuel contributes to the expenses in a large scale. Thus any changes in fuel prices are going to affect the bottom-line. As mentioned in the PEST Analysis in the previous section, crude oil prices maintained position preventing a decline in fuel oilprices.Source Qantas Group Annual Report 2013Technology will be one of the important macroeconomic factors which will be driving Qantas Internationals transformation. Qantas group will continue its investments in new aircraft technology, customer experience technology, training, customer service etc. Emerging technologies like New Distribution capabilities (NDC) are going to transform customer shopping experience. Technology will continue to impact following areas of the businessAircraft Design ( Fuel efficient designs, reduced carbon footprint) Customer Experience Ground Handl ing Customer shopping experience