'Barista vs Caffe Coffe Day Essay\r'

'MILAN †The following bind is a summary extract from the dissertation attends of the MBA and BBA students of celestial horizon College. Skyline, fit(p) in Delhi and Gurgaon (NCR) is a premier institute providing instruction education specialising in MBA and BBA degrees and specialist courses for travel and touristry as well as mass communication.\r\nFor get along randomness on the article content or on the institute please clickhttp://www.skylinecollege.com/ to visit the ex officio college website. This dissertation was completed by Saroj Shahbaz Naiyar (2007 †2009) on the root word Barista Vs Café burnt umber bean twenty-four hour period a Comparative Study.\r\n heavyset The objective of the thesis is â€Å"To comp atomic number 18 and study Barista &type A; Café deep brown day, identify res publicas of excellence and aras compulsioning value; and give up suggestions for such mitigatement”. The aim of this Thesis is to successfully compare two prominent service firmament companies on a common platform, analyze t inheritor on the job(p) and performance, and highlight what they are doing well, while providing suggestions and testimonials for improvement. Barista and Café burnt umber daylight were chosen because of their identical pattern of functioning and growth. They are the only two major players in the field umber café industry, and their customers consider both as similar posts. This is why it is most-valuable to study how these vanes differentiate themselves from apiece other, and attempt to improve brand loyalty amongst their customers.\r\nFor the conclude of this study, I prepared a questionnaire, to find pop the applicable primary selective information pertaining to the functioning and constituteing(a) of both Barista and Café hot chocolate mean solar day.\r\nThe data was collected gear up on information provided by:\r\n1. The management of the organization.\r\n2. Customers visit B arista and Café Coffee twenty-four hours verbotenlets.\r\nBesides the primary data collected with the support of the questionnaire, I buzz off alike collected the relevant secondary data from diverse sources like magazines, books and Internet and naked as a jaybirdspapers. Based on the relevant primary and secondary data, a comparative analysis has been through with(p) so as to find out the areas of excellence and areas of improvement of both organizations.\r\nThe areas of excellence and improvement direct been identified ground on real information, in light of which recommendations and suggestions have been provided for the over any improvement of the organizations in the future.\r\nThis Thesis is conducted in Gurgaon, India; so the information is relative to this city.\r\nThe main objectives could be:\r\n1. To infrastand merchandise performance of Barista & adenine; Café Coffee daylight.\r\n2. To do a SWOT analysis.\r\n3. To understand consumer lore.\r\n4. T o analyze at that place luff consumer& group A; tradeing mix(7P’s).\r\nConclusion: Areas of Excellence\r\n two cafés have certain areas where they have been systematically performing well. These are essentially the strengths of the brand, and Barista & Café Coffee daylight need to capitalize on these strengths to add their market share and brand loyalty. The main areas of excellence, found on the faux pas Studies & Market Survey, have been identified as follows:\r\nBarista\r\n1. Strong Brand persona:\r\nBarista has a rugged and clear brand image. Their customers rear end easily identify and relate to the Barista brand. This helps increase and remark brand loyalty. 2. Excellent Human Resource:\r\n fit to the survey, Barista authorized an excellent place for the service and doings of their staff. This is a huge advantage, especially in a service organization. Barista must strive to keep this advantage. 3. standard pressure & Décor:\r\nAnoth er signifi backsidet area of excellence is the kind of ambience and décor Barista cafés have. Respondents to the survey, including whose who chose Café Coffee mean solar day as their choice of café gave Barista a near absolute order for their ambience & Décor. 4. Strong base for elaborateness & growth: Barista have operationed hard on heir brand image and tender-hearted resources, and have a strong base for future expansion and growth- whether acresally or internationally.\r\nCafé Coffee mean solar day\r\n1. Highly rated relish & Quality of products:\r\nCafé Coffee twenty-four hour period got a high rating in the market survey, for the bask & Quality of their products. If they work on this aspect, at that place is huge probable for them to attract customers, serious based on the taste and quality of products. This is also helped by the fact that they grow their own burnt umber tree beans, and this provides an important base for f uture expansion and growth. Café Coffee Day even won the â€Å"Barista Coffee- Making Championship” for the vanquish Coffee.\r\n2. Value for money proposition:\r\nCafé Coffee Day is projected as an â€Å"low-cost” brand. This strategy has worked passing well so far, and Café Coffee Day got a high rating, both for their prices and for their value for money, in the market survey.\r\n3. Strong youth orientation:\r\nThe Café Coffee Day brand is, and always has been, passing youth- oriented. In a country where over 40% of the population is under the age of 20, there is huge potential for Café Coffee Day to become one of the country’s largest youth brands. The untapped market share and potential for growth is enormous.\r\nAreas Needing Improvement\r\nBoth Barista and Café Coffee Day have under performed or not lived up to potential in certain areas. The areas are weaknesses, which need to be improved upon, as that both can eliminate any disadvant age that may have, and improve customer satisfaction. The mail areas needing improvement, based on the Case Studies & Market Survey, have been identified as follows:\r\nBarista\r\n1. Average taste & quality of products:\r\n match to the market survey, other than their Dessert, Barista got only an average rating for the taste & quality of their products. Considering their strong brand image of being the coffee- lover’s handed-down café, they have not performed up to expectations in this area. 2. comprehend as an pricey brand:\r\nCustomer perceptions of Barista’s prices and value for money are quite negative. still though the prices of Barista and Café Coffee Day are or so identical, Barista is still perceived as the more expensive brand. 3. Inconvenient deliin truth touch on:\r\nOn a smaller note, Barista’s self- service delivery dish received almost unanimous complaints from respondents of the market survey. They found it inconvenient t o go back to the counter just to receive their order.\r\nCafé Coffee Day\r\n1. Weak brand image:\r\nThe Café Coffee Day brand, although clearly a youth- oriented brand, lacks the power and strength expected to carry brand loyalty. The brand doesn’t project a clear image to customers about what Café Coffee Day is all about. This could prove as a preventive during future national and international expansion. 2. Inefficient human resources:\r\nAccording to the market survey, Café Coffee Day’s staff received only an average rating for their behavior and service. Café Coffee Day inevitably to work hard at this aspect, especially considering they are a service sector organization that is looking at large expansion. 3. Ambience & Décor:\r\nThe Ambience & Décor of Café Coffee Day outlets received a below- average rating from respondents of the market survey. A lot of respondents did not like the fact that Café Coffee Day outlets and litera ture served as prime musculus quadriceps femoris for a lot of advertising and promotions. They felt as if the café’s had been hijacked just for advertising.\r\nRecommendation & Suggestions\r\nBarista\r\n• Barista has an extremely strong brand image, but they need to work hard on improving their customer perception of being and expensive brand. Barista and Café Coffee Day have almost identical pricing, but Barista is still perceived as the more expensive brand. • That’s why my first recommendation for Barista is, to carry out a promotion campaign to ensure that their target market is well aware of their current low prices. This would help change customer perception and turn Barista into an affordable brand. • Another backlash of having such a strong traditional café brand image is that customers have very high expectations of the taste & quality of products. Barista take to work hard at this aspect, especially for coffee and eatables products.\r\n• My second recommendation is for Barista to look at its coffee beans suppliers and coffee brewing process to ensure that it is the best it can be. • This is especially important considering the international expansion Barista is undertaking. Barista should also look at the Taj, their national suppliers for eatables and desserts, and each improve the taste & quality of eatable, or look at another supplier- because as of now, they are not living up to expectations, and losing customers to Café Coffee Day. • On a smaller note: the Barista delivery process should change, so that a café attendant delivers the coffee to the table. This may seem insignificant, but it can go a long way in improving customer satisfaction.\r\nCafé Coffee Day\r\n• Café Coffee Day has done extremely well so far to project itself as an affordable youth- oriented brand. But there are still certain areas where their brand needs to be much stronger. • Wi th regard to the physical reason associated with the brand, Café Coffee Day needs to do a lot of work if they hope to catch up with Barista. My first recommendation for Café Coffee Day is to sightly up the décor at every(prenominal) outlet, wheresoever unnecessary advertising is taking place. • Although it might be an important source of revenue, long-term customer perception of the brand isn’t very positive.\r\n• Café Coffee Day would do better to provide promotional stead for its partners with the use of clever collaborations, and not printed advertisements and posters everywhere. • My second recommendation is that Café Coffee Day looks at its current recruitment, weft and most importantly, its current training policies. • Customers are not happy with the behavior and service of the staff, and Café Coffee Day is lagging far behind Barista is this aspect.\r\n*The above article was extracted from dissertations in Marketing, Finan ce, Human Resources, Strategy, Information Systems by the students from Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).\r\nIntroduction to ccd\r\nThe first base Café Coffee Day logotype a shimmery red cube with a green box above ‘e’ in ‘Café Coffee Day’. The word ‘Café’ was made to appear dominant to signalize Café Coffee Day’s introduction of ‘Café stopping point’ in India. The font used for ‘Café’ is called SLURRY †the font looks as though the letters have congealed or coagulated out of liquid. The current logo includes a dialogue box which highlights the connection between ‘coffee’ and ‘conversations.’ This logo also reflects their current tag line, â€Å"A lot can happen over coffee.”\r\nThe logo of CCD has been changed recently, this has been done in line with the increased rivalry and also for the proper conveying of the message that Café Coffee Day desires to tell to its customer. The famous Café Coffee Day squared logo has got a fresh new avatar †a ‘Dialogue Box’ †with the oral communication Café Coffee Day written in a distinct, specially created font. The new trendy ‘dialogue’ logo symbolizes the essence of what a Café Coffee Day café is all really all about †a perfect place to ‘relax and dialogue.’ And as we all know, a lot does happen over coffee!\r\n perpendicular integration\r\nThe company is known for being vertically integrated to cut costs: from owning the plantations,[2] growing the coffee,[2] qualification the coffee machines[3] to making the furniture for the outlets.[2]\r\nThe machines cost them [pic]1.2 hundred thousand each, which they say is half the cost of an imported coffee machine.[3] The maintenance cost of CCD’s machines is also less(prenominal) than foreign machines.[3] \r\nOutlets\r\nThe first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka.[4] Following this, CCD track over 1000 cafés throughout the nation by 2011. They currently have (as of August 2012) 1319 outlets spreadhead across 28 states of India.[5] The number increases almost every week. A ‘meter’ on their official website (Cafecoffeeday.com) keeps unvarying track of the number.\r\n'