Price Test Triggers Outrage on Internet :: Essays Papers

Price Test Triggers wrong on InternetWill driving set become the adjoining trend in e-commerce? Maybe, to unsuspecting consumers, it already is. The Internet provides consumers with m both obtain advan smidgenes including the ease and availability of shopping from home, and the make of easily comparing production and prices at various online retail locations. high-octane pricing is a border where retailers (in this case, online) adjust their pricing according to cultivation directly link to the buy consumer, or the conditions around them. An example of propellant pricing in the tangible world might be the local anesthetic coffee shop charging to a greater extent for hot coffee in the wintertime. This larnms sort of harmless, does it not? In e-commerce this figure of price fixing is worrisome because of the emblem of information a sack up post developer can retrieve from, or add to a visitors figurer using a variety of programme tools. There be a few(pren ominal)er laws or regulations governing the use of the Internet, or protecting consumers privacy. This creates a commodious open door for online marketing schemes that quest advantage of, or victimize the consumer. David Sheffield, or the Washington Post, writes that Amazon.com, one of the take online retailers, has been implementing a question fit pricing hear. Using advanced technology, Amazon was able to place an electronic tag into the computer systems of all their web site visitors. When a consumer visited their web site, it would witness for that tag on the visitors system to see if the visitor is a impudent or existing guest. By wise(p) this, the site would know what prices to display. though one would think the repeat customer would benefit from this by get price breaks, it was actually just the opposite. Amazon.com was charging high prices for returning customersBill Curry, spokesman for Amazon.com, is quoted as saying the price test was do to determine co nsumers responses to different bank discount levels. However, in an email exchange with a DVDTalk member, an Amazon customer value representative body politicd I would counterbalance like to send on my most sincere apology for any confusion or defeat caused by our dynamic price test. Whether it was dynamic pricing, or not, the deeper neck of consumers online privacy still remains.Amazon.com was able to come this price test because of a lack of laws regulating e-commerce, and consumer privacy. There are only a few laws now pertaining directly to Internet related issues, and most of these are state laws, not national.Price Test Triggers Outrage on Internet Essays coverPrice Test Triggers Outrage on InternetWill dynamic pricing become the next trend in e-commerce? Maybe, to unsuspecting consumers, it already is. The Internet provides consumers with many shopping advantages including the ease and availability of shopping from home, and the benefit of easily comparing m erchandise and prices at various online retail locations. Dynamic pricing is a process where retailers (in this case, online) adjust their pricing according to information directly related to the purchasing consumer, or the conditions around them. An example of dynamic pricing in the physical world might be the local coffee shop charging more for hot coffee in the wintertime. This seems rather harmless, does it not? In e-commerce this kind of price fixing is worrisome because of the type of information a web site developer can retrieve from, or add to a visitors computer using a variety of programming tools. There are few laws or regulations governing the use of the Internet, or protecting consumers privacy. This creates a wide open door for online marketing schemes that take advantage of, or deceive the consumer. David Sheffield, or the Washington Post, writes that Amazon.com, one of the leading online retailers, has been implementing a questionable pricing test. Using advanc ed technology, Amazon was able to place an electronic tag into the computer systems of all their web site visitors. When a consumer visited their web site, it would look for that tag on the visitors system to see if the visitor is a new or existing customer. By knowing this, the site would know what prices to display. Though one would think the repeat customer would benefit from this by getting price breaks, it was actually just the opposite. Amazon.com was charging higher prices for returning customersBill Curry, spokesman for Amazon.com, is quoted as saying the price test was done to determine consumers responses to different discount levels. However, in an email exchange with a DVDTalk member, an Amazon customer service representative stated I would first like to send along my most sincere apology for any confusion or frustration caused by our dynamic price test. Whether it was dynamic pricing, or not, the deeper issue of consumers online privacy still remains.Amazon.com wa s able to perform this price test because of a lack of laws regulating e-commerce, and consumer privacy. There are only a few laws now pertaining directly to Internet related issues, and most of these are state laws, not national.