Med Net Case Essay

According to the table, MedNet is almost equal to the newspaper ad in scathe of cost per one dollar of contri exclusivelyion. Marvel showed to be almost twice as expensive than MedNet.Situation with cholesterol.com is far more complicated. Case contains no information on cholesterol.com ad effectuality other than that most very much niche type sites become starting source for the newly diagnosed. However, field of study says that 85% of broad audience visit 3 or more sites to researchtheir condition. Taking into account high trustworthiness of the MedNet.com it is reasonable to post that 85% of cholesterol.com users get out also visit MedNet. Out of these 85%, 93% will visit MedNet again when medical information is submited. Therefore, roughly 80% of cholesterol.com visitants will either refilling or become regular MedNets visitors. Generally speaking cholesterol.com will share almost all its visitor pool with MedNet.I would advise Marhia to request sample ad efficaciousne ss metrics from cholesterol.com. From the tone of the case it seems like cholesterol.com charges disproportionally high premiums for their not so obvious competitive advantage. Chances are that cholesterol.com will prove less effective than MedNet.If cholesterol.com will prove to be more efficient and Windham will alter away from MedNet, the decision of future MedNet strategy will depend to a great extent on the competitive landscape and internal flexibility of the MedNet.In the first choice, from the survey we know that 75% of MedNets audience will switch away once charge is introduced, so if 25% agrees to pay we would need to charge approximately $11.50 per visit per month to achieve same profitableness of one million. $11.50 seems to be fairly reasonable number, but further gingersnap research will be needed.Second option doesnt act the problem of flattening the advertising budgets, moreover, additional content will involve particular(a) costs that MedNet wont be able to re coup.Third option will be very capital intensive, as it will channel long time to accumulate enough corporate contracts to remain profitable, but will almost immediately cut off advertising income. MedNet will need to find extra liquidity to pursue this option.