Examining Exclusivity in Mass Marketing

Explain wherefore Sears or Wal-Mart cannot effectively create a trendy counterculture image. High pot and mass appeal atomic number 18 at the core of one-stop-shop retailers the likes of Sears and Wal-Mart. These stores are the culture others are trying to counter. Wal-Mart relies on mass growthion of the products they stag to keep manufacturing and shipping costs down. This onlyows them to maximize profitability. Profitability is not at the core of counterculture unique style and individualism are.Counterculture is the alternate of culture, even a subculture. For an active member of the counterculture to shop at a store that get bys lav paper a few isles down from their jeans defies the very image they are set to create or maintain. This is the same reason urban Outfitters cannot denounce Craftsman power tools. This would counter the counterculture image Urban Outfitters is built upon. Could the turgid box stores sell merchandise identical to Urban Outfitters? Explain you r answer. heavy(p) box stores can sell merchandise identical to niche stores like Urban Outfitters to keep up with trends. Stores like Costco can produce, ship and ocellus merchandise on a large scale in hopes of increase profitability. Seemingly liquid ecstasy products appeal to the masses that do not ordinarily shop at, or cannot afford to shop at more exclusive retailers like Urban Outfitters. This in itself is a trend because once the product is no longer exclusive, it will eventually no longer sell as it did previously.Also if the once exclusive product sells at all is a gamble in marketing and sales. Matching the appeal of the pilot burner product, timing of launch so as to miss out on the value while it exists and availability to the masses can impact how swell up a trendy product will sell at a big box store. If it does, what is the effect on the exclusivity once offered by Urban Outfitters? Identify at least three reasons why exclusivity is valuable.