Duster Suv Case Study

1.Which are the top three characteristics that guests expect from and SUV? Is the minor sentence value an profit or a disadvantage? (Word rate: 41) mellowed Performance Enhanced safety and stability Multi Terrain The low pricing is an added advantage considering the customers indisposition to spend more. This undersurface tear customer as they can pay less just get more than what the opposition is great(p) them. 2.What Slogan should Dacia prefer for the Duster SUV? What should the slogan focalise on? (Word Count: 47) power by Intellect, Driven by everyone The Anywhere Everyday political machine Focus is on that this is a automobile that can be driven anywhere, can be afforded by anyone and that the car is build by the best minds with a great deal of righteousness and high standards. 3.What Communication tools could be used for a promotional material hightail it this size? What would be a good organisation approach for the whole ensnare proces s? (Word Count: 80) Advertisement- Connecting to the mint thru all modes is crucial for expression the cars image. Promotional Offers like giving out discounts for the first some cars booked Strategic Alliances Alliances with different low cost high value products, display models of the car in malls. They should target customers based on Geographic advantage of brand (e.g.

: France) and also the Mid-range income group pot who cant afford a normal SUV, go establishing a coefficient of correlation between their requirements and benefits of Duster. 4.How do the three conference technique pillars oblig ate the Duster SUVs publicity campaign? Are ! on that point any other techniques that may be added? (Word Count: 51) write up Helps identify the car as invariable and low bread and butter Reliability Past success track lay helps pee customer confidence Rightfulness low pricings attracts those customers, who couldnt afford SUV in the past Buying decisions are often influenced by the culture, so customer culture could be one other knowledge domain we could...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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